The Sidekick blog
Sharing useful marketing ideas, tips and tricks
Brand archetypes are a valuable tool in branding and marketing, enabling brands to create a unique identity and connect emotionally with their audience. They draw upon universal patterns and symbols,
As Greg Hoffman, former Chief Marketing Officer at Nike once said, “Your brand is your story. It’s how you choose to express your product, your ideas, your services to the
You may have heard of the terms Customer Experience (CX), User Experience (UX) and User Interface (UI). It is important to understand the difference between each of these terms, and
Search engine optimisation, or SEO, is the process of organically increasing your website ranking in search engine page results. Effective search engine optimisation is one of the most effective ways to increase visitor traffic to your website.
When it comes to digital marketing for any business, one of the most powerful online tools is a Google My Business (GMB) listing.
The Protection of Personal Information Act, also known as POPIA is South Africa’s new data protection law and is designed to provide citizens of South Africa with rights over how companies and organisations acquire, use, manage, safeguard and dispose of their personal information.
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