The Sidekick blog
Sharing useful marketing ideas, tips and tricks
Strengthening Your Brand’s Resilience: A Comprehensive Guide
As a digital marketing agency at the forefront of innovation, Progression Digital understands these complexities and the importance of a robust brand strategy. In this comprehensive guide, we’ll unpack the essential steps to not only withstand the volatile market landscape but to thrive within it.
The Importance of Prioritising Mobile Responsiveness in Website Design
Mobile devices have become an integral part of our lives, and as a result, they have drastically changed the way we browse the internet. With the increasing number of users accessing
Our Top 4 Digital Marketing Trends for 2024
The digital marketing landscape for this year promises to take innovation and technology to the next level. The coming year will be all about brands connecting with audiences in newly
Unveiling the Power of Archetypes: Exploring the Hidden Identity of Brands
Brand archetypes are a valuable tool in branding and marketing, enabling brands to create a unique identity and connect emotionally with their audience. They draw upon universal patterns and symbols,
The Impact of Brand Strategy on B2B Business: How to Stand Out and Drive Results
As Greg Hoffman, former Chief Marketing Officer at Nike once said, “Your brand is your story. It’s how you choose to express your product, your ideas, your services to the
CX vs UX vs UI: What do the Terms Mean and What is the Difference Between Them?
You may have heard of the terms Customer Experience (CX), User Experience (UX) and User Interface (UI). It is important to understand the difference between each of these terms, and
What is Search Engine Optimisation (SEO) and How to Rank First in Search Engines
Search engine optimisation, or SEO, is the process of organically increasing your website ranking in search engine page results. Effective search engine optimisation is one of the most effective ways to increase visitor traffic to your website.
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