The Sidekick blog
Sharing useful marketing ideas, tips and tricks
Unveiling the Power of Archetypes: Exploring the Hidden Identity of Brands
Brand archetypes are a valuable tool in branding and marketing, enabling brands to create a unique identity and connect emotionally with their audience. They draw upon universal patterns and symbols,
The Impact of Brand Strategy on B2B Business: How to Stand Out and Drive Results
As Greg Hoffman, former Chief Marketing Officer at Nike once said, “Your brand is your story. It’s how you choose to express your product, your ideas, your services to the
CX vs UX vs UI: What do the Terms Mean and What is the Difference Between Them?
You may have heard of the terms Customer Experience (CX), User Experience (UX) and User Interface (UI). It is important to understand the difference between each of these terms, and
What is Search Engine Optimisation (SEO) and How to Rank First in Search Engines
Search engine optimisation, or SEO, is the process of organically increasing your website ranking in search engine page results. Effective search engine optimisation is one of the most effective ways to increase visitor traffic to your website.
The Complete Guide to a Google My Business Listing
When it comes to digital marketing for any business, one of the most powerful online tools is a Google My Business (GMB) listing.
An Overview of POPIA and How it Affects Your Business
The Protection of Personal Information Act, also known as POPIA is South Africa’s new data protection law and is designed to provide citizens of South Africa with rights over how companies and organisations acquire, use, manage, safeguard and dispose of their personal information.
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