The Sidekick blog
Sharing useful marketing ideas, tips and tricks
Mapping Your Customer Journey: Awareness to Repeat Business
The Customer Journey: From Awareness to Advocacy Back in the day, the customer journey was simple. People strolled down the street, browsed shopfronts, saw signboards on sidewalks and looked at
Unlock the Power of an Online Presence for Your Business
Introduction In today’s digital age, having an online presence is no longer a luxury but a necessity. Whether it’s a website, a social media page, an e-commerce platform, or a
Strengthening Your Brand’s Resilience: A Comprehensive Guide
As a digital marketing agency at the forefront of innovation, Progression Digital understands these complexities and the importance of a robust brand strategy. In this comprehensive guide, we’ll unpack the essential steps to not only withstand the volatile market landscape but to thrive within it.
The Importance of Prioritising Mobile Responsiveness in Website Design
Mobile devices have become an integral part of our lives, and as a result, they have drastically changed the way we browse the internet. With the increasing number of users accessing
Our Top 4 Digital Marketing Trends for 2024
The digital marketing landscape for this year promises to take innovation and technology to the next level. The coming year will be all about brands connecting with audiences in newly
Unveiling the Power of Archetypes: Exploring the Hidden Identity of Brands
Brand archetypes are a valuable tool in branding and marketing, enabling brands to create a unique identity and connect emotionally with their audience. They draw upon universal patterns and symbols,
The Impact of Brand Strategy on B2B Business: How to Stand Out and Drive Results
As Greg Hoffman, former Chief Marketing Officer at Nike once said, “Your brand is your story. It’s how you choose to express your product, your ideas, your services to the
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